About Me

After 15 years guiding large businesses through complex launches and technical builds, I realized smaller teams often face the same challenges—but without the support they need to navigate them efficiently.

That's why I started this consulting practice: to help founders, startups, and small business owners launch smarter, scale sooner, and avoid costly tech mistakes.

My Experience

Over 15 years, I've worked with companies ranging from early-stage startups to Fortune 500 enterprises, helping them:

• Launch products that customers actually want to buy
• Build scalable technology foundations without over-engineering
• Set up CRM and automation systems that drive real growth
• Navigate technical decisions without getting bogged down
• Create go-to-market strategies that convert prospects into customers

My background spans product management, technical strategy, sales operations, and marketing automation. This cross-functional experience means I understand how all the pieces fit together—and more importantly, how to keep things simple and effective.

Why Small Businesses & Startups?

Working with enterprise clients taught me a lot, but I found the most satisfaction in helping teams that needed to move fast and make every decision count. Small businesses and startups don't have the luxury of endless resources or long planning cycles—they need practical, effective solutions that work right away.

I focus on helping founders avoid the common pitfalls I've seen repeatedly: over-engineering solutions, choosing the wrong tech stack, neglecting go-to-market planning, or setting up processes that don't scale.

My Approach

I believe in keeping things simple and actionable. No buzzwords, no over-complicated frameworks, no solutions that require a team of specialists to maintain.

My goal is to help you make better decisions faster, implement solutions that actually work, and build foundations that grow with your business.

Whether you're preparing to launch your first product, scaling an existing business, or just trying to make sense of your technology options, I'm here to provide clear guidance based on real-world experience.